Transforming Digital Presence: How Eastland Jones Creative Helped Part & Soul Studio Elevate Their Brand
“Running a small business makes your personal time even more valuable, so when you take on extra projects, it helps to have a patient partner who meets you where you’re at. Eric and Kevin listened to my creative thoughts and business needs, understood how I wanted to scale and grow, and priced their work in a way that was attainable. They’re easy to work with and flexible. I’m glad we struck the right balance of great design but simple execution that can evolve as our business does!”
At Eastland Jones Creative, we are inspired by passionate entrepreneurs who pour their hearts into their businesses. When we had the opportunity to collaborate with Dale Markasovic, the visionary behind Part & Soul Studio, we knew we were working with someone who truly understands the art of hair and the power of a well-curated client experience.
Dale built her one-woman practice into a thriving full-service boutique salon, bringing together a team of expert stylists who cater to their clients’ every need. However, while the salon had been growing steadily, its online presence wasn’t keeping up. The website had been parked—sitting idle without actively converting online traffic into new bookings. In today’s digital-first world, an underutilized website can mean missed opportunities for business growth.
A Website Designed for Business Growth
We partnered with Part & Soul Studio to reimagine their website with a fresh, strategic approach. Our goal was to create a visually stunning, user-friendly, and highly functional Squarespace website that:
Reflects the salon’s unique identity with a modern, polished design.
Drives client engagement and online bookings through each stylists preferred interface.
Empowers the Part & Soul team with an easy-to-update platform that eliminates ongoing maintenance fees.
We didn’t just design a site; we built a scalable digital foundation that grows with the business. By incorporating SEO best practices, optimizing for mobile responsiveness, and crafting an effortless user experience, we ensured that Part & Soul Studio is now poised for increased visibility, stronger brand authority, and higher conversion rates.
A Partnership Rooted in Creativity & Sustainability
At Eastland Jones Creative, we don’t just deliver websites—we craft tailored digital experiences that work seamlessly for businesses like Part & Soul Studio. Our approach prioritizes long-term sustainability, meaning that Dale and her team can manage updates with ease—without being locked into costly monthly maintenance fees.
Working with Dale and her team was a testament to what happens when passion meets strategy. Just as Part & Soul is dedicated to creating exceptional hair experiences for their clients, we are committed to delivering creative solutions that empower businesses.
Now, Part & Soul Studio has a dynamic, high-performing online presence that truly reflects the heart of their brand. We’re honored to have played a role in this transformation, and we can’t wait to see where their journey takes them next.
Looking to refresh your brand’s digital presence? Let’s talk! Contact Eastland Jones Creative today to discuss how we can bring your vision to life.
